SMS …or text messages have been around since 1992 when the first message was sent. It’s barely changed much at all since then in the way that we use it, the fundamentals are still the same. And yet it’s still more popular than ever, especially for business! In this article, we’re going to tell you all the ways you can leverage SMS as a powerful medium for your business, along with the multitude of advantages it offers. First, here’s a quick roundup of why you should use text messaging for your business, then we’ll head into some more detail and our list of benefits! Why you should use SMS as a service channel? Aside from the reliability of SMS messaging, texts are quick, cost-effective and results can very quickly be analyzed. It’s efficient, simple to set up and use, and has an almost immediate impact on responses and sales opportunities. SMS has advantages over email and other marketing activities. Text messaging has overtaken the use of direct calling, yet st